I have years of experience in social media content strategy and creation. As creative director for digital at MultiVerse Advertising, I planned and oversaw content for brands including Heineken, OPPO, and Tuborg Beer. I’ve also built and grown my own content brand from zero to over 65k followers through purely organic reach.
It's better in Thailand - organic viral content
I co-founded and grew a content brand to over 65k Facebook followers using zero paid promotion. Our videos have racked up millions of organic views. This project taught me more about audience building, content planning, and what makes people hit share than anything else I've done.
Heineken UEFA Champions League Trophy Tour
During the lead up to the Heineken UEFA Champions League Trophy Tour coming to Myanmar, I led the social media team in creating 30 Facebook posts in 6 weeks. This included storyboarding and producing videos, writing copy, sourcing and creating images, and managing the posting. All content had to meet a rigorous approval process from Heineken in Amsterdam, UEFA in Geneva, and a third party agency audit. These posts received over 7.5 million impressions and supported an overall media campaign that drew coverage from nearly every major news outlet in the country.
OPPO social media content
To extend the reach of an integrated marketing campaign around two products, I storyboarded and wrote the pre-translation script for two behind the scenes videos for OPPO to post on their Facebook page.